How to Find Expat Customers Online in Vietnam with Your Physical Business

Mar 28, 2025

Turn Your Website Into a 24/7 Salesperson

Drawing from successful hostel marketing experience, I helped transform a Vietnamese motorbike rental business's online presence. The business, despite excellent service, was invisible to expats online. Through implementing a mobile-friendly website, location-based SEO, and streamlined booking system, we achieved impressive results: 20+ monthly qualified leads and strong visibility in expat communities.

Here is how I did it, and you can do it too!

Book your call here: https://calendly.com/nicolasthanh

1. Establish a Strong Online Presence

  • Create a mobile-friendly website with clear pricing and product information
  • Optimize website performance and loading speed
  • Include clear call-to-actions and streamline the customer journey

2. Target the Right Platforms

  • Join relevant Facebook and WhatsApp groups where expats gather
  • Post regularly on social media with informative content
  • Participate in expat community discussions and events

3. Optimize for Local Search

  • Implement location-based SEO strategies
  • Create clear product/service descriptions
  • Build a comprehensive FAQ section addressing common expat concerns

4. Build Social Proof

  • Showcase customer testimonials and reviews
  • Document success stories and case studies
  • Display "featured in" mentions from local publications

5. Streamline Operations

  • Set up proper tracking and analytics tools
  • Implement a quick response system for inquiries
  • Create an efficient booking or service delivery process

Remember: The key is to make your business easily discoverable and accessible to expats who are actively searching for your services online. Focus on providing clear information and maintaining consistent communication across all platforms.

Two things to conclude:

  1. You can learn how to fix your online presence, even if you know nothing about IT or web marketing thanks to my checklist! Download it for free here!
  2. Ask me for a free audit of your business over a free call with me!

About Me - Your Local Expert in Vietnam

Nicolas Thành

I'm Nicolas Thành, a 33-year-old French entrepreneur who has called Vietnam home since 2012. With over 10 years of experience as a business owner here, I bring a unique blend of Western and Vietnamese perspectives to help your business thrive.

Ready to transform your business's presence in Vietnam? Let's have a chat about your goals and create a custom strategy that fits your needs.

fractional digital project manager available da nang vietnam nicolas thanh scale in peace

Hi, I'm Nico!

You will find me working as a Fractional Digital Project Manager helping French/Vietnamese founders to better manage their two-cultures teams.

You will also hear me talk about Scale in Peace. It is a YouTube channel and side-hustle where I help overwhelmed founders build their systems in Notion so they can track what matters, reclaim time, and scale their business with clarity and peace of mind.

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