How This International School Ranked in Top Google Search Results
Industry
International Schools in Vietnam
Location
Ho Chi Minh City
Tech stack
WordPress, Google Analytics, Google Search Console
Initial situation
A French International School in Vietnam, was relying solely on word-of-mouth to fill their classrooms. While the school’s 20+ years of experience had built them a strong reputation, searching for them online would primarily lead to their competitors’ websites.
Solution provided
First, I revamped their outdated website in French, making it mobile-friendly and optimized for Google. We defined clear calls-to-action, implemented conversion systems, and enhanced the site with more photos.
Next, we added English and Vietnamese translations to reach a broader parent audience.
Finally, we established monthly meetings to review online marketing reports, analyzing traffic acquisition, conversion rates, and lead generation.
Results and benefits
The school’s website began ranking in top search results for “French international school” queries. More importantly, the website became a significant source of income, proving to be an excellent investment. It also presents a modern, professional image of the school to prospective parents searching online.
Growth perspective
Now, the school can focus on improving their copy and brand messaging to better connect classroom activities with website content. This alignment helps visitors clearly determine if the school is right for their children, making them more motivated to schedule visits and ultimately enroll their children.