Why starting my YouTube Channel

Before even reading this article in full, please support my journey on YouTube by subscribing to my channel here: https://www.youtube.com/@scaleinpeace/

Starting my YouTube channel was something I have always wanted as an entrepreneur. But, for having some experience creating online content (see my previous podcasting experience here) I know that this wasn’t going to be an easy decision. I don’t know for you but creating content has always been a challenge for me while always felt like a necessary move. It is a very human process, right? From having the idea to hitting “publish”, there is a fascinating suite of emotions and learnings involved that make it super interesting.

That is what I learned when starting my blog, then creating podcast episodes and now with YouTube.

Being at ease with content creation has never been so… “easy”

No matter if you are an entrepreneur or not, you probably have a phone, right? And on this phone, some social media apps, that prompt you to create your own content within seconds. Now, pair this with free online resources you can find all over the internet to learn pretty much anything that you want about content creation…

And voilà; does that mean that anyone today can become a content creator in 2024. For free. ??

And in my case, my main motivation to get started with my YouTube channel was because I wanted to create more impact. After reopening my business consulting services this year, I felt like working for few clients everyway wasn’t going to be enough. It was ensuring myself and my family a living, but it wasn’t going to pay for my retirement plan. Plus, I wanted to reshare everything I was repeating to my clients everyday on a video, to hopefully never need to repeat it again while letting other people who might need to hear this have access to it.

I wanted to figure this out… and August 2024 was perfect for this: I started to see less clients’ demand, a new work-life “balance” as well as I moved to another city. Why not getting started at that time?

This is my first video:

What is Scale in Peace; everything you need to know

As I brainstormed ideas of how to start my YouTube channel and what to post… I remembered that I am a professional procrastinator and can be very “lazy” if I am not challenged by something super exiting and very difficult.

But as a wise monkey procrastinator, I know how to fight back! The best way to learn a new thing and make it a habit is to do it everyday for 90 days. #atomichabits

So I decided that I will post 1 video per day for 90 days… but then I was like, why not just doing 100 videos… it’s just easier to communicate:

And that is how I am posting 100 videos over 100 days! #micdrop

Why “Scale in Peace”

I’m all about growth… and scaling your business. It was my obsession with my former hostel. But, I know what “focusing on your business” leads to… burnout. So I wanted to find a more balanced growth term… and the countrary of burnout and stress is “at peace”.

So here we are: my YouTube channel is called “Scale in Peace”. And overtime it’s becoming a business as well.

Here is the website link where you can find all the information you need: